Carolyn Novello

Carolyn Novello is a consultant in American Philanthropic's direct response group, with several years of digital marketing experience. Previously, Carolyn served as a Senior Account Manager at Stripes Agency. In her tenure there, she oversaw over $4MM in annual media spend for a diverse roster of clients, including several of the nation’s leading nonprofits. She has managed direct response campaigns on Facebook, Google, LinkedIn, and several other social platforms.

Carolyn has a bachelor’s degree in English and politics from the University of Dallas. She is a proud Army wife and works remotely out of Dallas, Texas.

giving tuesday 10 steps
10 steps to Giving Tuesday success

Giving Tuesday can be a big one-day revenue opportunity for nonprofits. Here’s how to get the most out of Giving Tuesday!

4 pitfalls to avoid on your donation page

Have you thought about your donation page recently? Here’s how to improve your page to get more gifts.

What nonprofits need to know about political verification on Facebook

Social media marketing is increasingly important, but there are some preliminary steps for most nonprofits. Here’s how to get ready to advertise on Facebook.