Digital marketing is essential for nonprofit organizations—and increased digital traffic during the pandemic makes it of utmost importance. Today and tomorrow, find our tips for reaching and engaging donors digitally.
Many organizations are asking whether they should keep mailing during the coronavirus pandemic. You can’t stop mailing—but you do want to make certain tactical shifts in light of the current fundraising environment.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.