It may be tempting, but do not pull out of the mail when the economy goes south. Make some strategic changes to communicate well with your donors and manage your ROI.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.
It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.
If the past year made anything clear, it’s that digital marketing is now longer optional. If you don’t want to be left behind, prepare your digital transformation now.
Here’s how to set up a digital donor acquisition program in six steps. This will help your organization grow its digital fundraising program.
Integrating multichannel communications will improve your fundraising results. Here are three tips to make that happen.
Integrating fundraising efforts across all marketing channels has become exceedingly important for all nonprofits.
Digital marketing is essential for nonprofit organizations—and increased digital traffic during the pandemic makes it of utmost importance. Today and tomorrow, find our tips for reaching and engaging donors digitally.
Many organizations are asking whether they should keep mailing during the coronavirus pandemic. You can’t stop mailing—but you do want to make certain tactical shifts in light of the current fundraising environment.