In nonprofit messaging, consistency is key. Make sure your donors and stakeholders aren’t hearing different messages from different people in your organization.
When in doubt, keep reaching out! Repetition is a powerful tool for getting through to your donors and convincing them to give.
By cultivating a sense of belonging and emotional investment in your donors, you can build a community that will stick with your nonprofit through thick and thin.
By focusing on donor retention, you not only secure ongoing financial support, you create long-lasting partners who will champion your cause and expand your reach.
By building a compelling, distinctive brand, nonprofits also build trust and confidence with current and prospective donors.
The success of your fundraising and marketing efforts depends on strategic cultivation of brand awareness, donor retention, and donor engagement.
It’s never too early to start strategizing for year-end fundraising. In turbulent economic times, a fine-tuned direct mail strategy is more important than ever.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.
It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.
If the past year made anything clear, it’s that digital marketing is now longer optional. If you don’t want to be left behind, prepare your digital transformation now.