Macarena Olsen

Macarena Olsen

Maca Olsen is creative director and partner of Poesis Creative. Her background includes years of experience executing creative services for a national consulting firm, in editorial positions at various publications, and managing fundraising campaigns for dozens of nonprofit organizations large and small. Maca previously served as Managing Editor of Philanthropy Daily.


board members fundraising expectations
Setting 10 clear expectations for nonprofit board members

To avoid limping along or being frustrated by the performance (or lack thereof) from your board members, you need to make sure to set clear expectations.

Foundation Center and GuideStar announce merger

Foundation Center and GuideStar join forces to become a new nonprofit entity named Candid.


Top 15 articles of 2018

Here’s a look back at our most engaging commentary pieces of 2018.

4 ways to break down ‘silo mentality’ in nonprofit organizations

In many nonprofits, two cultures develop: a fundraising culture and a programmatic culture, creating “silo mentality” that fosters suspicion and degrades mission effectiveness. 


Charitable giving: from the heart or the mind?

Should you give to charity based on emotional ties or on calculated rational analysis?

The Rust Belt Boomerang

People are returning to their Rust Belt hometowns to make a difference: to build entire lives—not just careers—in a real, authentic place whose stamp their lives can bear.


Republicans reveal tax reform framework. Will it affect charity?

Last September, Republicans released a 9-page framework they hope will eventually unify the party behind a proposal to reform the U.S. tax code. That document is titled “Unified Framework For Fixing Our Broken Tax Code.”