Opinion

Engaging the New Generation: Effective Direct Mail Campaigns Targeting Young Audiences

Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.

Megaphone representing fundraisers making strong statements to attract like-minded donors and foundations
Make strong statements

Sharing your mission with strength and clarity attracts donors and foundations that are aligned with your values and ready to give.


Potential donor saying no to a fundraiser
Learn to love “No”

When it comes to fundraising, don’t take that first “no” for answer.

Fundraising writer engaging in deep work to strategize and complete tasks on deadline
Deep work strategies for fundraisers (especially writers)

Fundraisers would be wise to make a conscious choice to prioritize deep work—then follow that up with a concrete plan for doing so.


Woman in maze indicating how hard getting federal grants can be, how philanthropy needs to help underserved communities access federal funding.
Can fundraising be deep work?

It’s a tall order to make time for deep work when you’re in the thick of building relationships, but it’s worth the effort.

Federal funding and grant making isn't going to communities in need, so philanthropy needs to help with fundraising resources
Philanthropy’s Big Bet

An emerging model can make public and private funding go farther—and reach the communities who need it most.


Requiem for the lapsed: what to do to reactivate donors at the beginning of the year

Lapsed donors don’t think of themselves as lapsed, so don’t treat them like they’re a lost cause.

Announcing the 2024 Center for Civil Society Fundraising Survey

Take this brief survey for fundraising professionals to share how you feel about your profession and big-picture fundraising conditions.


IRS building representing the pitfalls of a foundation engaging in self-dealing.
Stephanie Yan and Self-Dealing

How to avoid the pitfalls of self-dealing: a conversation with Stephanie Yan.

Charity going up in smoke this holiday season
Charity up in smoke this holiday season?

Not if I keep my dad’s legacy alive.




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