Practicalities

Is your mission really more critical than ever?

With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.

Shaping a compelling fundraising offer for direct response

When constructing messaging for direct response fundraising, it is imperative to identify the problem that the organization is helping to solve and frame the donor as a partner in helping to solve that problem.


On corporate fundraising

Corporate fundraising is unlike individual and foundation fundraising in one key way. It has nothing to do with the donor’s philanthropic mission.

philanthropy students
How higher education development offices can instill philanthropy on campus

Colleges and universities can foster a culture of philanthropy on campus by engaging students in the development efforts.


How’s your nonprofit’s database? 6 questions you need to ask yourself

Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.

riverbank fishing
Why direct response fundraising is like fishing from the riverbank

The art and science of direct response fundraising is like the cadence of a flowing river, engaging donors as they flow through, month by month.


direct mail fundraising coronavirus
Making direct mail work smarter during the COVID-19 crisis

In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.

values-based investment
What you need to know about your organization’s investment portfolio

Whether you have a large endowment or a small investment reserve, your nonprofit or foundation should be investing these funds wisely and in accordance with your mission.


dignity
Navigating nonprofit messaging and negative stereotypes

When raising money for your human service nonprofit, it’s important to maintain the dignity of the people you serve, even as you motivate gifts from a broad base of donors.

lift note, lift notes, direct mail
The basics of “lift notes” in direct mail

Lift notes can improve your direct mail package and engage more readers. Here’s an intro to the basics of lift notes.




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