With a clear mission/vision distinction, you can articulate why your work—and the donor’s support—is more urgently needed as a result of this external factor.
When constructing messaging for direct response fundraising, it is imperative to identify the problem that the organization is helping to solve and frame the donor as a partner in helping to solve that problem.
Corporate fundraising is unlike individual and foundation fundraising in one key way. It has nothing to do with the donor’s philanthropic mission.
Colleges and universities can foster a culture of philanthropy on campus by engaging students in the development efforts.
Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.
The art and science of direct response fundraising is like the cadence of a flowing river, engaging donors as they flow through, month by month.
In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.
Whether you have a large endowment or a small investment reserve, your nonprofit or foundation should be investing these funds wisely and in accordance with your mission.
When raising money for your human service nonprofit, it’s important to maintain the dignity of the people you serve, even as you motivate gifts from a broad base of donors.
Lift notes can improve your direct mail package and engage more readers. Here’s an intro to the basics of lift notes.