It’s never too early to start strategizing for year-end fundraising. In turbulent economic times, a fine-tuned direct mail strategy is more important than ever.
99% of the letter’s recipients will NOT read the letter carefully. So if you’re not using highlighting to show them instantly what’s up, they’re not going to understand your appeal at all.
The streamlined journey from foundation prospect identification to inquiry, follow-up to requested proposal, and proposal submission to funding.
Asking donors to cover credit card fees dramatically reduces conversion rates because it disrupts the flow of charitable thinking.
The key to a good proposal is readability. Do the hard work for your reader to avoid confusion and help them catch the gist on a quick skim.
You’ve got a foundation proposal completely drafted—congrats! What’s the next step to take your proposal from good to great?
The removal and resignation of Project Veritas’s founder is an occasion to consider different ways to structure nonprofit governance.
Building a relationship is certainly the preferred route for getting a grant. But short of that, an unsolicited proposal may be just the trick to get a grant.
Capital campaigns put a lot of stress or an organization—when the economy is healthy. How do you navigate a campaign when times are bad?
You’re ready to stop telling happy stories in your fundraising appeals, so how should your letters look? The second in a two-part series.