Practicalities

The best rhetorical techniques to help you win hearts, minds, and donations

At first glance, fundraising writing can seem counter-intuitive, even gimmicky. But it’s also honest, clear, and grounded in time-tested techniques and principles of classical rhetoric.

Seeking a foundation grant? Write a successful LOI in 5 simple steps

Make sure that you are putting your organization in the best position for funding.


The 6 questions you need to ask before launching a capital campaign

For many organizations that already struggle just to match last year’s fundraising revenue, the capital campaign is simply a pipedream.

7 simple steps to raise more money at your next event

Raise more money without spending extra time or resources


Should your major donors receive direct mail?

Three simple ways to make direct mail suitable for high net worth individuals.

5 essential features of a successful nonprofit database

Nonprofit fundraising is more than making the “ask,” it’s about fostering relationships with your prospective and current supporters. These are the essential features every your database should have in order to achieve just that.


Carved from live oak: what makes an effective nonprofit leader

An effective nonprofit leader has thick skin, dirty fingernails, and a good heart.

Personalize your direct mail appeal in 5 simple steps

Step #3: Treat your donors like persons, not investors.


3 insights to help your nonprofit land a foundation grant

Astute observers of the typical grant-making review process will notice a few simple ways to make their proposals stand out.

How to make a successful annual report and improve your fundraising efforts

Annual reports are incredibly useful in order to feature your organization’s accomplishments and thank donors for their generous support. When well-designed and compellingly-written, they can also be much more than that.




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