Toss the spreadsheets in the trash. If your database makes you feel like Theseus navigating the Labyrinth, then it’s time for a change.
The key elements to separate your wheat from the competition’s chaff when communicating with donors through mail.
Nonprofit fundraising is more than making the “ask,” it’s about fostering relationships with your prospective and current supporters. These are the essential features every your database should have in order to achieve just that.