Who cares if you're "doing philanthropy wrong"? is columnist's response to book --the important thing is that you're doing it at all.
"Now comes the self-styled philanthropist Eric Friedman with an intriguing argument about how one should give. In his forthcoming Reinventing Philanthropy: A Framework for More Effective Giving, which is scheduled to be published in September, Friedman takes all sorts of givers to task for personalizing their charity rather than weighing what most needs to be done. In his view, donors must figure out what the world needs, not what they want the world to have, and give accordingly." -- Dan Kadlec, Time.com