Facebook sets up sites specifically for nonprofits to improve fundraising efforts around the globe: the pages called "Fundraisers" allow users to contribute directly to the nonprofit.
"Nearly two months after Facebook announced the creation of its Social Good team, which aims to build tools that help people do more good around the world, the social media giant has launched its latest cause-focused products: fundraiser pages and improved Donate buttons for nonprofits.
"'Fundraisers' are dedicated pages where nonprofits can raise money for specific campaigns, whether it's for the refugee crisis, to help eradicate malaria or to build a clean water well. The Donate button, previously reserved for ads on the site, will now appear on nonprofits' Pages and posts, allowing users to contribute directly from their News Feeds."--Matt Petronzio, Mashable.com