Giving Tuesday couples year-end giving with post-Thanksgiving consumerism; contrasted by Black Friday, it represents a brighter pillar of American life, charity.
"If you end up with a massive money hangover after the five-day holiday shopping mania that stretches from Thanksgiving Day through Black Friday to Cyber Monday, the antidote is Giving Tuesday.
"The one-day charitable giving promotion – hashtag #GivingTuesday on social media – was launched in 2012 to galvanize people around a less gluttonous pursuit.
"Since most charities generate the vast majority of their contributions at the end of the year, Giving Tuesday opened the door to a more organized effort on a specific day that any organization could step into. And it worked."--Mitch Lipka, Reuters, via Time