John Doyle offers 8 points about the charitable mindset of millennials, with the interesting trend to more specific local giving.
"It’s about your cause, not your organization. There is simply not enough Pabst Blue Ribbon on the planet to get Millennials to sit down and watch the Jerry Lewis Telethon (which got cancelled just last month after a 58-year run). To Millennials, it’s all about Jerry’s kids, not Jerry." --John Doyle, Business 2 Community