Ken Burnett's classic Relationship Fundraising continues to be vetted and found beneficial to charities; a new report offers some further nuances to a tried and true approach.
"If your charity follows relationship fundraising principles, five new ideas for using the approach effectively have come out of a review of it by Rogare – the fundraising think-tank at the UK’s Plymouth University’s Centre for Sustainable Philanthropy.
"The future direction of relationship fundraising was considered in the year-long review by Rogare’s Director Ian MacQuillin, with Jen Shang and Adrian Sergeant."--Fundraising and Philanthropy Australia
