Donation with purchase: Consumer Reports reminds us that cause marketing is probably not the best way to support charity, for several reasons.
"But as the number of cause-related campaigns has risen, so too has consumer skepticism. . . . After all, companies don’t do cause marketing solely to give, but also to get more of your business. Surveys show that almost 90 percent of consumers say that given similar price and quality, they’re likely to switch to a brand associated with a good cause. (Case studies suggest that is actually what happens in stores.) And businesses get to bask in the warm glow of good PR." -- ConsumerReports.org
