Hollywood Reporter on how Edward Norton and Shauna Robinson started CrowdRise, and changed the way Tinsel Town approaches giving.
"[Shauna R]obertson and her then-boyfriend, now-husband, Edward Norton, launched CrowdRise — an innovative for-profit website that uses crowdsourcing to drive charitable fundraising — with two of her childhood friends, brothers Robert and Jeffrey Wolfe. The four envisioned a platform that could leverage the New York-based couple's A-list Rolodexes and marry them with the ease of online giving. Celebrity fundraising campaigns would in turn promote the site to a wider community of users to do their own appeals. The result would be like an always-on Jerry Lewis telethon for the Twitter era. The initial investment was a couple of hundred thousand dollars and '28-hour-a-day workdays,' jokes Robertson." -- Tatiana Siegel, the Hollywood Reporter