"Force for Change" is charity campaign launched by Lucasfilm and Disney; every $10 donation to UNICEF earns you a chance at cameo in next Star Wars movie.
"Being a 'Force for Change' can land you a role in a galaxy far, far away. A new charity campaign launched by film companies Disney, Lucasfilm and Bad Robot, through the website Omaze, have offered fans a chance to earn a role in the upcoming “Star Wars Episode VII” by donating to UNICEF. The film’s director, J.J. Abrams, introduced the campaign . . . in video filmed on set in Abu Dhabi, where the early days of filming are taking place. Every $10 donated offers an entry into a drawing for a cameo role in upcoming entry of the popular film series when shooting moves to London." -- Justin Scuiletti, PBS.org