As the new era of Charity Navigator 3.0 dawns, William Schambra investigates the claim that donors crave statistics.

"The empire of empiricism – the kingdom of counting, the sultanate of statistics – continues its relentless march from conquest to conquest. Thanks to Charity Navigator, metrics is now poised to seize the commanding heights of the nonprofit sector, having long ago conquered and thoroughly colonized the land of philanthropy." -- William Schambra, Nonprofit Quarterly