In 2017 the Foundation for Economic Education (FEE) launched a three-year research project to find out how to communicate the ideas of individual liberty, free-market economics, and limited government to new audiences. The goal was to bring discipline and rigor to the efforts to reach young people who seldom encounter (or share) these ideas.
In partnership with a major grant from the John Templeton Foundation, the Youth Education & Audience Research (“YEAR”) project has just been released by FEE and is available for free download.
This major study helps FEE—and other leaders in the “liberty movement”—understand how to reach and communicate to younger audiences and how to share with them the ideas of liberty. FEE will be able to use the findings from the YEAR project to improve its messaging strategies and leverage more technology to advance the liberty movement.
“Anyone engaged in the liberty movement, or simply interested in how to reach younger audiences, will benefit from this robust and detailed report,” says Richard Lorenc, executive vice president of FEE and managing director of the YEAR project. “The YEAR project report provides readers with the tools, knowledge, and expertise to effectively engage a 16- to 22-year-old audience—and to offer young people compelling, uncompromising, and liberty-focused perspectives and solutions.”
You can access the full report at FEE.org/YEAR—and keep an eye on FEE in the coming months to see how the report affects their own messaging!