"The end of corporations giving money to charities and getting nothing in return is close at hand," says Paul Klein in Forbes. (Define "nothing"!)
"As the pressure to quantify all results intensifies, businesses are finding that the most meaningful social change happens when they stick to the business of business. This is evident in the way corporate social responsibility has evolved. Once primarily a vehicle for corporate philanthropy, CSR as it is practiced today usually consists of measurable business activities that are also good for society. In this context, traditional corporate philanthropy is considered an inappropriate use of capital, a distraction of time and resources from business activities that will accomplish more."-- Paul Klein, Forbes
