Spencer Kashmanian

Spencer Kashmanian works as a fundraising consultant at American Philanthropic, where he helps his clients grow their donor base and build a better relationship with current supporters through direct mail and digital fundraising. He provides expertise on all aspects of direct response fundraising, including messaging, testing, project management, and analysis.

Should your major donors receive direct mail?

Three simple ways to make direct mail suitable for high net worth individuals.

Spencer Kashmanian / 3 min read

The best rhetorical techniques to help you win hearts, minds, and donations

At first glance, fundraising writing can seem counter-intuitive, even gimmicky. But it’s also honest, clear, and grounded in time-tested techniques and principles of classical rhetoric.

Spencer Kashmanian / 4 min read

Five simple tests to improve your direct mail results

Direct response fundraising doesn’t have to be a guessing game: with proper testing, you can make data-informed decisions.

Spencer Kashmanian / 3 min read