Practicalities

5 easy ways to identify new major donor prospects

Direct mail prospecting, sending letters to strangers who have a reasonable chance of being interested in your mission, remains the cheapest and most efficient way to acquire new donors.

end of year giving for relational philanthropy
Christmas in September: why your year-end campaign starts now

Last Thursday, American Philanthropic and Philanthropy Daily convened fundraisers and nonprofit leaders in Philadelphia for an evening conversation on end-of-year fundraising. Here is a summary of the conversation.


hiring recruiting for a nonprofit and for philanthropic organization
Four questions for recruiting top talent

Employing the right people is absolutely essential for running a successful nonprofit organization. Here are four questions to ask yourself to improve hiring at your organization.

gift charting for philanthropy and fundraising
How to build and use a gift chart for fundraising strategy

Success in fundraising depends upon setting realistic goals and crafting an actionable strategy. A gift chart can guide you through setting the goals and putting a strategy into action. Here’s how to build one.


coca cola branding to build fundraising and help philanthropy
Branding is more than you might think it is

More than a beautiful logo or a catchy tagline, branding is an essential part of how your nonprofit builds a reputation and relationships with your donors.

4 easy ways to establish better relationships with your donors

By establishing personal relationships with your donors, you establish a solid foundation for a greater partnership to bloom.


philanthropy storytelling for fundraising
The importance of storytelling: the dollar in the details

It is essential to use stories to cultivate donors, raise money, and strengthen your organizations. Here are tips on the details and tone you should employ in your writing.

philanthropy and fundraising story telling st crispin day speech
The importance of storytelling: the story of us

Successful organizations tell their story in a way makes it a story about their donors, too. Here’s how to help your donors identify with your story.


storytelling and fundraising for philanthropy
Fundraising and fairy tales: the importance of storytelling

Storytelling is essential for good fundraising. Here’s why it matters and how to do it well. The first in a three-part series.

nonprofit board fundraising and board engagement
Nonprofit boards: a thorn in the flesh

How to increase board engagement is a constant concern for nonprofit fundraisers. Here are some thoughts on engaging your board – and increasing their giving.




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