Practicalities

Nonprofit marketing: digital and traditional

Your nonprofit is trying to reach an audience with your message. Here’s where you can find them—it’s not an either/or.

You’re (probably) not investing enough in legacy giving

It’s easy to let the urgent take the place of the important. But don’t let urgency hurt your long-term success and preclude planned giving efforts.


How the pandemic accelerated digital transformation

If the past year made anything clear, it’s that digital marketing is now longer optional. If you don’t want to be left behind, prepare your digital transformation now.

digital, acquisition
Digital donor acquisition begins with acquiring emails

Here’s how to set up a digital donor acquisition program in six steps. This will help your organization grow its digital fundraising program.


digital fundraising
Does integrating direct mail and digital outreach improve fundraising results?

Integrating multichannel communications will improve your fundraising results. Here are three tips to make that happen.

channel, digital
Integrating digital and direct mail fundraising channels is essential business

Integrating fundraising efforts across all marketing channels has become exceedingly important for all nonprofits.


prose, repetitive
Three strategies for writing a killer direct mail letter

Direct mail readers skim your letters—you’ve got seconds to convey your message. That means repetition, pith, and repetition are paramount.

Danger, death, and decision-making

You have little time to grab your reader’s attention. Don’t split hairs. Don’t beat around the bush. And don’t be afraid to pull on your donor’s heartstrings.


Do you have a DAF strategy? If not, perhaps you should.

If you want your nonprofit’s development program to be in a competitive position in the coming years, you need to be thinking about DAFs. Ignorance is not bliss in this arena, and DAFs need to be on your radar.

board members fundraising expectations
Setting 10 clear expectations for nonprofit board members

To avoid limping along or being frustrated by the performance (or lack thereof) from your board members, you need to make sure to set clear expectations.




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