Practicalities

4 strategies for a successful Giving Tuesday

It’s a crowded field on Giving Tuesday, but there’s no reason to sit that day out. Here are 4 tips for a successful Giving Tuesday that doesn’t overwhelm you.

cryptocurrency
The balance of friction and data in getting donors

Give your donors many ways to support you—including cryptocurrency—and eliminate needless “friction” along the way.


strategic development plan, planning, best of times, worst of times
A tale of two nonprofits

It was the best of times, it was the worst of times … and it was a strategic development plan that made all the difference.

Bottom-up planning

Planning for your organization’s growth next year should begin now—and it should be bottom-up, rather than top-down.


hiring
10 hiring mistakes to avoid

You do no one any favors when you don’t invest in or understand hiring. Here’s what you need to avoid in order to hire better.

Addressing donor fatigue

If you’re a fundraiser, you’re probably familiar with donor fatigue. Here’s what lies at the heart of that fatigue and how you can address it as a fundraiser.


4 pitfalls to avoid on your donation page

Have you thought about your donation page recently? Here’s how to improve your page to get more gifts.

It’s not about you

Who shows up more in your fundraising copy, you or your donor? Here’s how to check your pronouns.


What nonprofits need to know about political verification on Facebook

Social media marketing is increasingly important, but there are some preliminary steps for most nonprofits. Here’s how to get ready to advertise on Facebook.

The four cardinal virtues of a successful major-gifts officer

Major-gifts fundraising is not for the faint of heart. Here are the four cardinal virtues you need to be successful at major gifts fundraising.




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