Step #3: Treat your donors like persons, not investors.
With things returning to some sense of “normal,” capital campaigns are coming back—fast. Be sure that you’re prepared for a capital campaign before you start down that road. Here are some tips to help you plan for a successful campaign.
It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.
New foundations can be set up in perpetuity or with a time limit to “sunset” within a set period of time. Here are three reasons to sunset before too long.
It’s the “digital age” but direct mail still works. We might even see a “golden age” of direct mail.
Direct mail readers skim your letters—you’ve got seconds to convey your message. That means repetition, pith, and repetition are paramount.
Step #3: Treat your donors like persons, not investors.
As DAFs grow in popularity, it is important to consider their various benefits and to understand how they work.
Surveying donors is a low-cost and effective way to engage your donors and draw them deeper into the life of your organization.
Whether or not to undertake a capital campaign—and the size of that campaign—is not small question. Here’s how to prepare.