Direct mail prospecting, sending letters to strangers who have a reasonable chance of being interested in your mission, remains the cheapest and most efficient way to acquire new donors.
Last Thursday, American Philanthropic and Philanthropy Daily convened fundraisers and nonprofit leaders in Philadelphia for an evening conversation on end-of-year fundraising. Here is a summary of the conversation.
Employing the right people is absolutely essential for running a successful nonprofit organization. Here are four questions to ask yourself to improve hiring at your organization.
Success in fundraising depends upon setting realistic goals and crafting an actionable strategy. A gift chart can guide you through setting the goals and putting a strategy into action. Here’s how to build one.
More than a beautiful logo or a catchy tagline, branding is an essential part of how your nonprofit builds a reputation and relationships with your donors.
By establishing personal relationships with your donors, you establish a solid foundation for a greater partnership to bloom.
It is essential to use stories to cultivate donors, raise money, and strengthen your organizations. Here are tips on the details and tone you should employ in your writing.
Successful organizations tell their story in a way makes it a story about their donors, too. Here’s how to help your donors identify with your story.
Storytelling is essential for good fundraising. Here’s why it matters and how to do it well. The first in a three-part series.
How to increase board engagement is a constant concern for nonprofit fundraisers. Here are some thoughts on engaging your board – and increasing their giving.