Practicalities

direct mail donors
Mailing during COVID: refining tactics to improve results

Many organizations are asking whether they should keep mailing during the coronavirus pandemic. You can’t stop mailing—but you do want to make certain tactical shifts in light of the current fundraising environment.

stock market diversity of donors
Market turmoil underlines the importance of small donors & diversified support

The current economic downturn leaves many organizations exposed to market volatility. How should you prepare—or have prepared—for a bear market?


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Making direct mail work smarter during the COVID-19 crisis

In times of economic uncertainty and global panic, like we face today, it’s tempting to step back and play it safe. If history is an indicator, this is a bad idea.

working remotely distraction
Distracted by distraction: how to work remotely in uncertain times

More of us are working from home than ever before, with distraction near at hand. How do we work remotely well?


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Major gifts fundraising in the midst of global shutdown

A virus runs rampant. Wall Street is in a free fall. Cities are in shutdown. Airplanes are grounded. And you still need to raise money—but how?

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Crisis fundraising: three suggestions for success

Nonprofits feel like they are facing a crisis—but you can’t stop fundraising. Here are three tips for keeping your organization’s revenue stable in tough times.


lent planned giving fundraising
Lent, COVID, and planned giving

It’s Lent and mortality is on everyone’s mind. Do you have planned giving information on your website?

direct mail fundraising over digital fundraising
“The physical world still matters”

It’s the “digital age” but direct mail still works. We might even see a “golden age” of direct mail.


planned-giving 20-minute fundraising fix
20-minute fundraising fix: planned-giving language check

Do you have 20 minutes for a quick fix to improve your fundraising? Here’s how to improve your planned-giving language!

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What matters most in your cover letter

Writing a cover letter is stressful and intimidating. Here are some thoughts from a recruiter on what makes a cover letter sink or swim.




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