Practicalities

personalize
Personalize your direct mail appeal in 5 simple steps

Step #3: Treat your donors like persons, not investors.

capital campaigns
Capital campaigns are back! Make sure your next campaign is a huge success.  

With things returning to some sense of “normal,” capital campaigns are coming back—fast. Be sure that you’re prepared for a capital campaign before you start down that road. Here are some tips to help you plan for a successful campaign.


acknowledgment
Using gift acknowledgments to create opportunities to give again

It might seem tacky at first, but acknowledging a recent donation from one of your donors is a great opportunity to ask for another gift.

time-limiting, sunet
Three advantages of time-limiting your philanthropy

New foundations can be set up in perpetuity or with a time limit to “sunset” within a set period of time. Here are three reasons to sunset before too long.


physical world, direct mail
“The physical world still matters”

It’s the “digital age” but direct mail still works. We might even see a “golden age” of direct mail.

prose, repetitive
Three strategies for writing a killer direct mail letter

Direct mail readers skim your letters—you’ve got seconds to convey your message. That means repetition, pith, and repetition are paramount.


personalize
Personalize your direct mail appeal in 5 simple steps

Step #3: Treat your donors like persons, not investors.

DAFs
Is a donor-advised fund right for you?

As DAFs grow in popularity, it is important to consider their various benefits and to understand how they work.


donor surveys
How to use donor surveys as part of your development strategy

Surveying donors is a low-cost and effective way to engage your donors and draw them deeper into the life of your organization.

feasibility study, campaign
To campaign or not to campaign? That is the question.

Whether or not to undertake a capital campaign—and the size of that campaign—is not small question. Here’s how to prepare.




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