Sign up to receive the best commentary and opinion on the philanthropic sector, as well as professional fundraising advice to help you succeed.
Jose Abelardo Zeron works at American Philanthropic, a consulting firm whose mission is to strengthen civil society by improving the effectiveness of charitable foundations and nonprofit organizations. He was born in San Pedro Sula, Honduras, and grew up in New York City. He received his Bachelor’s degree from Hunter College. Before joining American Philanthropic, Jose worked for Catholic Charities of Brooklyn and Queens, managing low-income housing.
There are two types of direct mail fundraising: house-file and prospecting. House-file mail is the mail you send to your current donors – those who have already contributed to your organization at one time or another.