"The rich aren't good at giving," maintains author of Reinventing Philanthropy, as he recycles old chestnut about wasting money on museums instead of malaria nets.
"Philanthropy can be a difficult subject. The simple view is that any giving is a laudable sacrifice. But there is a more complex view that weighs a charity’s mission and the giver’s self-interest before assigning praise or gratitude. It’s this more complex view that leads Eric Friedman, author of Reinventing Philanthropy: A Framework for More Effective Giving, to take issue with how the rich tend to donate. By his reckoning, three quarters of wealthy people give to causes that do comparatively little good and are laced with personal benefits." -- Dan Kadlec, Time.com